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Gatwick short haul - Press, Poster, Digital OOH, Online, Radio and Social
Short and cheap holidays aren't really BA's thing. It’s EasyJet’s. But it’s a lucrative market and BA has to compete. So they did. We created a cut through stunning visual campaign that carried a strong message - There’s always lots to do on holiday, but only one way to get there. The client loved this thought so much that the campaign ran for over a year with lots of different executions. Here are the original ones that kick started the campaign.