Package holidays - Viral
Cultura Trips was an offshoot of Club 18-30, so they wanted their advertising rude! So when we were at Saatchi’s and were asked to produce a viral campaign, we felt it rude not to let them down on that score.
Cultura’s USP was that they helped you make whatever decisions you need to make about your holiday. Who to fly with, where to stay, when to go, etc.
And Cultura Trips help you make all the right choices. So our virals were all about people (and animals) who didn’t.