Pinball - Online game
P&G has a new washing up liquid that can be used in both the sink and the dishwasher. It’s called Fairy Platinum. They wanted not only to get consumers to buy the product but drive them to their online community called 'Supersavvyme' which has over one million members.
To help do this we devised a pinball game that was all about cleaning the plates. We devised a character in the shape of the plongeur, who's in charge of the kitchen, and he gives you encouragement as you play the game.
If you're good and clean plenty of plates, you could even win a family dinner prepared by Michelin - starred Chef Michael Caines (no, not THE Michael Caine) at The Oxo Tower.