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Japan Airlines
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Wimbledon Tennis - TV

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When I was Group Head on Japan Airlines while at CDP, they wanted to run a commercial over the Wimbledon tennis weeks. JAL flew 70 times a week from Europe to Japan which was a lot compared to other airlines.

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So I created this simple but obvious idea (well I thought so) of a tennis spectator doing what all spectators do, look left to right to left to…..

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