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TONY SNOW
ART DIRECTOR
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The Snows - Direct Mail
When I became a father for the second and third time (all at once) I thought it would be nice to send something out announcing the birth of my twins, Sophie and Sam. I sent out an envelope and a card with another envelope and card inside that.
The idea was that the time it took you to read the first card and take out the second and read that one was about the same time as it took for Sam to be born after Sophie.
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