Nervous passenger - TV

 

We were asked to come up with something a little more human and familiar than some of Zurich’s previous examples, so we took on the idea of a dad being driven around by his daughter who’s not the best driver in the world.

It not only enabled us to get across all the product points but also add in some nice humorous touches.

The client very happy with the final result, as well as the fact that awareness of Zurich shot up by an unprecedented 155%.