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Zurich

Nervous passenger - TV

 

We were asked to come up with something a little more human and familiar than some of Zurich’s previous examples, so we took on the idea of a dad being driven around by his daughter who’s not the best driver in the world.

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It not only enabled us to get across all the product points but also add in some nice humorous touches.

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The client very happy with the final result, as well as the fact that awareness of Zurich shot up by an unprecedented 155%.

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